SUPERPUNCH- About us. Read more about our embroidery experience

About us
embroidery digitizing expert

Superpunch was founded on September 1st, 1996 by Jean ”Johnny” Larochelle in Bromont, Quebec. Johnny had spent the previous nine years managing and building a family business (Distribution Embleme and Boutique Mod Coton) that touched basically every division of the decorated apparel industry, ranging from constructing garments, pattern making, cutting rooms, sales, graphic design, shipping, customer service, sewing, silk screen printing and of course embroidery. Johnny had to master all aspects of the imprinted sportswear, and when came time to move on and start Superpunch, the embroidery process is what became his unique passion.

It all started modestly with digitizing service and by 1998, Superpunch was already selling Happy machines in eastern Canada. At that very moment, Johnny needed some help as the company was growing fast. Alan Mongeau came on board as the very first employee and is still around more than ever today. Alan is the webmaster for, partnering with Johnny in more ways than one, for the long term.

embroidery supply store

By 2001, it became obvious that Superpunch needed more room to display its embroidery machines, when the used embroidery machine market became dominant. Superpunch moved its operation in the heart of Bromont village, 45 minutes east of Montreal, right across from the elementary school. Superpunch continued to thrive and increased its overall activity as a leader in used machine sales in Canada, along with its second to none digitizing service which has always been the heart of it all.

In 2003, Sarah Wideman came on board and has ever since been an important bilingual player in customer service. Whether you deal with Johnny, Alan or Sarah, you can rely on prompt experienced service in both of our national languages.

Then in 2007, Superpunch added the very last link to the complete the loop as a “all under one roof” supplier to the embroiderer, with embroidery supplies sold online only. We are proud to fully service embroiderers with our very own lines of products and our Superpunch brand. Superpunch also has two service technicians ready to serve you, along with a large North American network of collaborators made over the years.

Dealing with a high demand for the SuperB brand and also for our exclusive line of stabilizers, Superpunch decided to offer smaller quantities in 2012 with 1000 meter cones and smaller 10 yard rolls of SuperStable in a brand new section home embroidery called "Home Embroidery". This addition closes the loop where any embroiderer, no matter how big industrially speaking or how small, even as a hobby sewer from home, can find the right products, perfectly priced and easy to ship. It is now possible to buy 1 piece at a time, only at

embroidery shipping manager
By January 2015, John Levesque joined the Superpunch team as the shipping manager. Originally from New Brunswick and perfectly bilingual, John has a vast experience in customer service and will be in charge of receiving and shipping from our newly renovated 4000 square feet warehouse in Granby, Qc. John's smiling personality is a perfect match with Superpunch, nothing less. He will add his personal touch to all your shipments, will make sure you get your orders on time and he loves to add samples and free gifts. Feel free to contact him at for freebies!


Fall 2015, Superpunch developed its very own display and line of products to appeal to retail stores across Canada. Unique display, small cones, low prices, each product with its display code and user friendly interactive web site to repeat orders online for retailers.

About our warehouse

About our warehouse in Granby, Qc.

October 2, 2012, Superpunch bought a carpet store on Denison West street in Granby, Qc. This early 70's old style building has 2 apartments and even though it may not be so visible from the sidewalk, it used to be a 2 stories carpet retail store. With over 3500 square feet, a nice loading dock with garage, it was a perfect fit for the modern Superpunch online store, conveniently located at the edge of town close to exit 68 on Hwy 10, only 50 minutes from Montreal. In September 2015, Superpunch just finished the entire makeover, starting from the ground up and we are now firmly in place for many years to come. We are proud of the "Before and after" and we now call this home!

1-hour embroidery digitizing custom work teamAt Superpunch, we like to think that we are big on service, with aggressive pricing and we offer quality products you will not find anywhere else. The modern embroiderer, whether commercial or domestic, can find everything he or she is looking for at, ranging from digitizing, embroidery machines, embroidery supplies, embroidery backing, embroidery thread and even latest product, the direct to garment Solo printer. We pride ourselves on keeping business simple, personal and paperless. We hope you will enjoy your visit on our interactive web site.

Mobile website

Our last posting on Facebook "Live"

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